The Ask:
This project began as a POP kit and an exterior signage update… we used it as an opportunity upgrade our brand identity.
The Challenge:
Our logo and mark were just not great to begin with. The word “pizza” wasn’t in our name and the mark itself was more representative of a software or pharmaceutical company. We didn’t have the option of rebranding so we thoughtful minor tweaks to upgrade our established brand.
The Solution:
We made slight changes to the logo to improve the visual balance and aesthetics. We went back to our roots and added the word “pizza” to our name. We updated our packaging, apparel, and fonts. We used repetitive type and graphics that fall off the edge of the page to visually convey “unlimited”. Unlimited being the unique quality of our pizza buffet experience.
