CICIS - ALL WAYS UNLIMITED POP KIT
This was the first POP kit with our new design system that I was an integral part of. We worked hard to implement “UNLIMITED” wherever we could with the use of the echoing outlined type. The bright and vibrant color gradients paired with the new photography really enhanced the environment within the stores.
cicis - Pan Pizza & baked pasta
I directed the photography for this campaign around our new LTO of Pan Pizza. Personally I think this photography turned out to be the best of all our LTO’s. We were challenged with capturing not only the toppings of the pizza, but also the crust, which allowed us to shoot the food at different angles we had before. I also created the typography and design elements for this campaign and everything came together quite nicely.
